SEO SMO SEM PPC Training Institute

MSTechnosoft providing training program in the field of SEO, SMO, SEM and PPC. MSTechnosoft is leading training institute in jaipur of SEO techniques. MST gives you knowledge of content writing, and creating pages for the website, HTML designing.

The creative and aspiring team of MST has quality working experienced in several backgrounds related to SEO, SMO, SEM and PPC.

After training our brilliant students will have option to work with us else they will get hired by other software company via our personal placement agency. You can see by visiting our MSTechnosoft training institute, why we are saying we are the best SEO, SMO, SEM, PPC institute in jaipur rajasthan.

SEO SMO SEM Training in MSTechnosoft

Search Engine Optimization (SEO) it is natural organic process through improving the rank of a webpage on SERP (Search Engine Rank Page) on Google, Yahoo as well as Bing. Seo make popular your website and give top rank on search engine first page, you can make your website seo friendly so that spider can crawl and read your website contents, title, links or listed the site on first page with high rank. SEO is one of the most powerful tool for generating online traffic which helps a company in generating new clients or potential customer. SEO process used various techniques like business analysis, keyword research, on page optimization techniques, off page optimization techniques, website planning, link building and reports management. In our SEO Training we make you SEO stronger all the concepts and make you capable of doing the live seo projects.

Prerequisites

BE/B.tech, MCA, BCA, Msc(IT), Bsc(IT), or any graduate who wants to make great carrier in open source languages like as word press, joomla, magento, umbraco, bootstrap, Photoshop.

12th pass candidates who is struggling for finding excellent jobs. any candidate who have ability to think 'big' as well as pay attention to training, Good Computer Knowledge, a good listener and ability to work hard.

How we provide

Understanding basics of SEO and it's effect on the website ranking

What is SEO and importance of SEO
Understanding different kinds of Search Engines and it's percentage of searches
What is bots, website cache and crawlers
How search engine works
What is difference between Directories and Search Engines
What is organic results, local results and paid results in Google
Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO
How SEO affects website ranking and business

HTML and CSS Coding

Writing code of HTML
Using colour, fonts and sizes
Understanding CSS
Making a basic layout with DIV CSS
What is difference between HTML4 and HTML5

Responsive and Mobile friendly website

Understanding view port
Will my website be affect in SE ranking if website is not responsive and mobile friendly?
Will Google penalize if my website is not mobile friendly?
Checking your website if its mobile Friendly or not
Asking your designers/developer to fix errors.
Using Google and other tools to check if the website is mobile friendly or not
Much more in this topic in book and lecture

Responsive and Mobile friendly website

Understanding view port
Will my website be affect in SE ranking if website is not responsive and mobile friendly?
Will Google penalize if my website is not mobile friendly?
Checking your website if its mobile Friendly or not
Asking your designers/developer to fix errors.
Using Google and other tools to check if the website is mobile friendly or not
Much more in this topic in book and lecture

Keywords Research and Analysis

What is keywords and why it's important
Understanding how keywords work
What is long-tail keywords, phrase patterns, and plurals
Using Google's Keyword Planner
Analyzing competitor’s keywords
Checking keyword competitiveness and its effects
Choosing best keywords for maximum benefits
Mixing keywords in your website for maximum searchability

On- page SEO module 1 : Header, meta etc optimization

Optimizing title tag of your website
How to write effective meta description
Meta indexing optimization
Author and Geo Tags Optimization.
How to make SEO friendly URL
Optimizing h1, h2, h3 etc.
Image Optimization
Using SEO breadcrumbs with microformat
Optimizing home page, footer and inner pages
RSS file creations.
Sitemap Creation

On- page SEO module 2
Understanding Google's Panda Updates

What is Panda updates
How Panda updates affected SEO
How to optimize your content as per Panda updates.

On-Page SEO module 3 :
Content and inbound link optimization

Understanding difference between SEO content and normal content
How to write SEO friendly content
Understanding keyword density and keyword saturation
What should be the ideal length of content
How to format your content for better SEO indexing and indexing
Avoiding duplicate content problem.
Using canonical URL for static and dynamic URL
Understanding Cannibalization
How to overcome Cannibalization problem
There is much more in this topic which will be covered in lecture and
its mentioned also in the our book.

Page redirection and SEO

Understanding redirection in SEO
Creating custom 404, 403 pages
Understand 301 redirection (Permanent redirection)
302 Temporary Redirection
What is mobile redirection and when to use that

Using Schema and Structure data

What is structure data and rich snippet
Using rich snippet for better SEO
Different rich-snippet for different business type
What is Microformat and Schema and which one to use
Where to use schema in the website
Testing schema with Google testing tool
Much more which is covered in the lecture as well as book.

Webmaster Tool : Knowing anatomy of your website through Google's lens.

What is Google Webmaster and Bing Webmaster tools.
Adding your website in Google webmaster
Adding your website in Bing webmaster
We teach each topic of webmaster in details with real time implementation in the live website
Robots.txt file creation & uses
XML sitemap creation and submission
And each topic is covered in our book also.

What is Google Analytics & it's use.

Creating Google analytics accounts
Inserting tracking code into website
Understanding different aspects of tracking

Competitor’s Analysis for Off- page SEO

What is link building
Thorough site analysis for Off-page SEO
Analysis of competitor’s website for off-page SEO
Using different told to understand competitors backlink

Building Backlinks for website

Understanding blog and why its good for your website
How to set up a Blog in your website.
How to show blog feed in main website.
How to write & publish an optimized article on a Blog engine.
Optimizing blog for SEO .

PENGUIN UPDATES

What is Google's Penguin update and how this works
How penguin updates affected million of websites
Understanding inbound links and outbound links
How inbound links affects ranking of a website
What is natural backlinks
Understanding various kinds of backlinks
What is dofollow an donotfollow links
What is website authority
How to make manual backlinks from authority website
What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for beter SEO
Search Engine submission of the website
Social Bookmarking
Integrating Social share tools in your website
Directory submission
Avoiding link farms
Understanding blog comments
How to find blog from particular niche
Article submission to different PR websites for getting backlinks
How to find blogs for daily comments
What is .edu,.gov domains and what is it's value
How to get .edu, .Gov websites backlinks
Submitting your websites to trusted free-classified websites
Press-release submisssion and distribution
Adding your website to Alexa
Checking alexa ranking
Video submission and Optimization
Yahoo answers and other important form submission

GOOGLE LOCAL LISTING OPTIMIZATION(GLL)

Understanding value of local SEO
Adding business into Google's Local business directories
How to make your google local lising profile 100% complete
Adding your business to bing local listing
Adding your business to Yahoo Local listing
Understanding what is NAP
How NAP affects your GLL
What is citation?
How to get reviews in Google local listing
Bing Local listing.
How to optimize your Local SEO with Local directories

Advance On-Page SEO

In this section, we are not covering meta title, meta tags etc but less known and advance on-page optimization
topics which is important for SEO.
This is more of tips and tricks of advance on Page SEO. The topic is covered in lecture as well as book.

Website page load optimization